The BB's Backing website redesign 01 · The problem
We rebuilt BB's Backing two ways so Björn never had to settle for one.
BB's Backing delivers real technical depth: hosting infrastructure, performance optimization, technical SEO, API development and strategic consulting for clients across Europe. The website didn't show it. It read as template-driven rather than expert-built, buried its booking and quote paths behind extra clicks, and gave visitors no reason to trust the work before they'd even seen it.
Björn asked for a rebuild worthy of the clients he wanted to attract next.
02 · What we inherited
The existing site undersold the work.
Template-driven, low-contrast, and short on the trust signals a technical buyer looks for before picking up the phone.
The original homepage hero 
The original services page 
The original solutions page 
The original imprint page 03 · The approach
One hierarchy, two real options.
- AuditEvery page and action measured against what a high-value prospect needs to see before they'll trust a technical partner with their infrastructure.
- ArchitectureInformation architecture rebuilt around one clear hierarchy (Hero, Services, Proof, Contact), with calls-to-action placed at the moments visitors are most ready to act and navigation trimmed to essentials.
- OptionalityTwo fully realized, production-ready design directions instead of a single take-it-or-leave-it option, giving Björn real choice on tone and positioning.
04 · What we made
Two full systems, same logic, different tone.
Built from the same information architecture and the same conversion logic, the two directions differ in tone, not in rigor.
Light mode · Premium & minimal
The confidence is in what's left out.
Built for the visitor who's already decided on quality and is just confirming it: a refined type system, generous white space, and a neutral palette with nothing to prove. This is the team that doesn't need to shout to be heard.
Light · Hero 
Light · About 
Light · Services 
Light · Service details 
Light · Blog 
Light · Solutions 
Light · FAQ 
Light · FAQ, expanded 
Light · Contact 
Light · Privacy policy 
Light · Imprint 
Light · 404, first variant 
Light · 404, second variant Dark mode · Bold & high-impact
This is the team that ships, not the one still deciding on a font.
Built for the visitor already comparing three agencies in open tabs: a near-black canvas, razor-sharp contrast, and CTAs positioned to be impossible to scroll past.
Dark · Hero 
Dark · About 
Dark · Services 
Dark · Service details 
Dark · Blog 
Dark · Solutions 
Dark · FAQ 
Dark · FAQ, expanded 
Dark · Contact 
Dark · Privacy policy 
Dark · Imprint 05 · The result
A website that finally matches the technical caliber.
Visual authority built into every screen, with every conversion path sitting at the site's highest-intent moment.
2Production-ready directions delivered
1 weekFrom audit to two complete directions
<10sTo understand the full range of services
“The client responded very positively to the redesign, appreciating the modern direction, the attention to detail, and the added value delivered well beyond the original scope.”
BB's Backing, Website Redesign, Elysium Designs 06 · Deliverables
Strategy
Site audit, information architecture, conversion paths
Light direction
Premium and minimal design system
Dark direction
Bold and high-impact design system
Pages
Home, About, Services, Blog, Solutions, FAQ, Contact, legal and 404
Shortcuts
- WWork
- CContact
- TLight or dark
- 8Random featured project
- ?This sheet
