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Orbital brand identity · website design

FintechSeries A16 / 27
Client
Orbital
Category
Fintech · Web3 payments · Cross-border treasury
Scope
Brand refresh, website redesign, UI systems, motion and 3D
Delivery
12 sprints
Live site
getorbital.com

Orbital joins traditional banking rails with enterprise blockchain settlement. Its brand had to earn the confidence of corporate finance teams, with no trace of crypto speculation.

We built an architectural identity in deep emerald with luminous accents, redesigned the website, and drew precise diagrams that show how currencies and accounts orbit one platform.

A brand and website, delivered in 12 sprints, that position Orbital as a trusted bridge between fiat and stablecoins for global corporate finance.

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  • The Orbital homepage on a monitor: 'Move Money Smarter' over a globe in deep emeraldThe Orbital homepage on a monitor
  • The Orbital brand guidelineThe Orbital brand guideline
  • A figure walking before a wide screen reading 'Stablecoins are transforming customer payments'A figure walking before a wide screen
  • Orbital: Before and afterBefore and after
  • The Orbital homepage on a monitor: 'Move Money Smarter' over a globe in deep emeraldThe Orbital homepage on a monitor
  • The Orbital brand guideline: 'Move Money Smarter' on pages with a bank iconThe Orbital brand guideline
  • A figure walking before a wide screen reading 'Stablecoins are transforming customer payments'A figure walking before a wide screen
  • Before and after: the Orbital homepage heroBefore and after
  1. The Orbital homepage on a monitor: 'Move Money Smarter' over a globe in deep emerald
    The Orbital homepage on a monitor

  2. 01 · The challenge

    Treasury teams don't buy a cryptocurrency story. They buy confidence.

    Orbital is a cross-border payments platform that helps multinational enterprises manage currencies, accounts and digital assets together. It unites traditional rails (SWIFT, SEPA, ACH) with enterprise blockchain settlement for instant liquidity worldwide.

  3. 02 · Strategy

    The audience is a CFO or treasurer who has to defend the decision internally.

    Brand ideaMove money smarter.

  4. 03 · Identity

    Deep emerald, a luminous edge and an orbit

    The refreshed identity uses deep emerald tones, a lavender glow and the orbit as its organising shape: accounts and currencies circling one platform.

  5. The Orbital brand guideline: 'Move Money Smarter' on pages with a bank icon
    The Orbital brand guideline
  6. The Orbital wordmark on a construction grid
    The Orbital wordmark on a construction grid
  7. The Orbital app mark on a white tile beside a social profile reading 'Clear.Bank'
    The Orbital app mark on a white tile beside
  8. A set of line icons beside an orbit diagram with Orbital at the centre
    A set of line icons beside an orbit diagram
  9. A bus shelter with Orbital posters: 'Move Money Smarter' and large coin glyphs
    A bus shelter with Orbital posters
  10. A glass wall with the Orbital poster: 'Unifying Stablecoin Speed & Traditional Money'
    A glass wall with the Orbital poster
  11. A person carrying an Orbital tote beside the 'Move Money Smarter' poster
    A person carrying an Orbital tote beside
  12. A figure walking before a wide screen reading 'Stablecoins are transforming customer payments'
    A figure walking before a wide screen

  13. 04 · Website

    A site that explains the platform in plain steps

    The redesigned site leads with the promise, then shows the platform: on/off-ramps, real-time FX rates, OTC support and global accounts.

  14. A hand lifting a laptop that shows the Orbital homepage and globe
    A hand lifting a laptop that shows the
  15. The Orbital site's 'Why the Orbital
  16. A tablet showing 'Robust stablecoin, blockchain & global currency options'
    A tablet showing 'Robust stablecoin
  17. A laptop showing 'Latest insights' articles
    A laptop showing 'Latest insights' articles
  18. Platform features: on/off-ramps, real-time FX rates, expert OTC support and global accounts
    Platform features
  19. 'Curated Insights into Stablecoin Payments' with a chart and a phone showing payments data
    'Curated Insights into Stablecoin Payments'
  20. The navigation opening over the Orbital
  21. A phone showing 'The new era of global payment solutions' with currency glyphs
    A phone showing 'The new era of global
  22. A hand holding a phone: 'Faster stablecoin pay-ins'
    A hand holding a phone
  23. The footer: 'Join us as we redefine global payments' above the sitemap
    The footer

  24. 05 · Before and after

    From a dense dark page to a calm, clear one

    The same content, before and after the redesign: clearer hierarchy, real people and diagrams that do the explaining, so a complicated product stops looking complicated.

  25. Before and after: the Orbital homepage hero
    Before and after
  26. Before and after: the 'Let's connect' event section
    Before and after
  27. Before and after: 'Orbital in numbers'
    Before and after
  28. Before and after: 'Worldwide pay-ins, simplified'
    Before and after
  29. Before and after: 'The new era of global business payments'
    Before and after

  30. 06 · Diagrams and motion

    Showing how the money moves

    The hardest idea to sell is the hybrid one, so we drew it: currencies, stablecoins and blockchains orbiting a single platform, and the connections between them.

  31. A diagram of Orbital at the centre of
  32. The orbit diagram with stablecoins, exotic currencies and traditional currencies around Orbital
    The orbit diagram with stablecoins
  33. Stablecoin tokens cycling through a card
  34. 'Ready to transform your payments?' card
  35. A page overview of the Stablecoin Retail Payments Index with charts
    A page overview of the Stablecoin Retail

  36. 07 · Impact & proof

    100M+Monthly stablecoin payments processed

    12 sprintsEnd-to-end brand & platform design delivery

    99.99%Platform uptime across enterprise gateway nodes

    What this means if you sell finance infrastructure

    Buyers of infrastructure look for control, not excitement. Orbital shows how we work on that: a calm identity, clear diagrams and a site that explains how it works before it asks for a call.

  37. A project timeline across Branding, Design and Development, completed in 12 sprints
    A project timeline across Branding

  38. 08 · Deliverables

    Brand

    Identity refresh, Wordmark and app mark

    Website

    Sitemap and navigation, Homepage and platform pages

    Systems

    UI components, Diagrams and icon set

    Motion

    3D and animated visuals, Out-of-home and event applications

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