Kedalion brand identity · website design

Real-world assetsSeed25 / 27

Client: Kedalion
Category: Real-world assets · Tokenized commodities
Scope: Brand sprint, identity, website, launch creative
Backed by: 43-101 regulated in-ground resources

Kedalion turns verified in-ground gold and silver into tradeable tokens, in a market where investors have to trust both the metal and the technology. Its brand had to feel as real as the resource.

In one brand sprint we made a monogram cut like rough stone, chose editorial serif type, ran a single seam of gold through a monochrome system, and built the website and launch creative.

A system built for trust: a website that takes investors from headline to waitlist, guidelines that keep the story consistent, and launch creative from social posts to underground billboards.

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A laptop on a rough stone plinth showing
01 · The challenge
Gold is the oldest store of value. Tokenizing it still has to feel safe.
Kedalion turns verified in-ground gold and silver into liquid, tradeable tokens, giving investors access to resources regulated under the 43-101 standard before mining begins.
02 · Strategy
Brand ideaOwn untapped metals like never before.
Aerial view of a winding mountain road with
03 · Identity
A monogram cut like a rough stone
The mark is a monogram faceted like a rough stone: solid, raw and unpolished on purpose.
The Kedalion wordmark and monogram in white
The Kedalion monogram in white against dark
A faceted stone drawn in line with a
A fine-line globe with two bright points
Four coin outlines carrying the Kedalion
A large serif 'Aa' set sideways
The brand guideline overview
04 · Website
From headline to waitlist
The website tells one story in order: what is being tokenized, why it can be trusted and how to join.
A station platform billboard reading 'Own
A phone on dark leather showing the
Three Kedalion pages side by side
05 · Launch
Launch creative, from the feed to underground
The same system runs through launch: social posts, posters, apparel and a film, from the feed to underground billboards, so investors meet one consistent idea everywhere.
Three posters in a steel-framed wall
A person in a white Kedalion T-shirt seen
The Kedalion launch film
06 · Impact & proof
What this means if you're tokenizing something real
100%Regulatory compliant tokenized gold standard
1 sprintBrand identity & launch website built and shipped
50+Physical & digital launch campaign placements
When the asset is real, the brand should feel real.
07 · Deliverables
Brand
Monogram and wordmark, Editorial type
Website
Site from headline to waitlist
Launch
Social posts, Posters and underground billboards