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Quper brand identity · website design

Cloud InfrastructureStartup Foundry04 / 27
Client
Quper
Role
Sole UI Designer & Front-End Developer
Architecture
Multi-cloud · Multi-platform · 500+ screens
Pillars
FinOps · DataOps · AIOps
Recognition
Singapore Tech Conference & Startup Foundry
Live site
quper.co

Modern engineering teams overspend across three distinct silos: cloud infrastructure (AWS/GCP/AZURE), data platforms (Snowflake, Databricks, Redshift), and AI infrastructure (LLM tokens, models, GPU clusters). Each domain carries its own vocabulary, siloed dashboards, and fragmented tooling. Quper needed a cohesive operating system to unify all three spend categories under one learnable model without sacrificing the depth enterprise operators demand.

We partnered as sole designer and developer on the UI: owning concept, UX, visual architecture, microinteractions, and production front-end code. We designed over 500+ screens across the product and marketing website, establishing a unified four-phase operating loop (Observe, Detect, Decide, Optimise) where color encodes phase rather than pillar, alongside the grounded Vidura AI copilot.

Debuted to widespread acclaim at the Singapore Tech Conference, selected into Startup Foundry, and empowered enterprise engineering teams to uncover waste, right-size workloads, and cut cloud costs by up to 40%.

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  • Quper cloud cost intelligence and data warehouse observability websiteQuper cloud cost intelligence and data
  • Quper unified scoped filters system with cloud and platform provider selectorsQuper unified scoped filters system with
  • Quper FinOps dashboard in light theme showing cloud cost breakdown and allocation impactQuper FinOps dashboard in light theme
  • Quper Vidura AI expanded conversational workspace integrated into the telemetry canvasQuper Vidura AI expanded conversational
  • Quper cloud cost intelligence and data warehouse observability websiteQuper cloud cost intelligence and data
  • Quper unified scoped filters system with cloud and platform provider selectorsQuper unified scoped filters system with
  • Quper FinOps dashboard in light theme showing cloud cost breakdown and allocation impactQuper FinOps dashboard in light theme
  • Quper Vidura AI expanded conversational workspace integrated into the telemetry canvasQuper Vidura AI expanded conversational
  1. Quper cloud cost intelligence and data warehouse observability website
    Quper cloud cost intelligence and data

  2. 01 · The vision

    When cloud, data warehouse, and AI token bills spiral simultaneously, clarity is not a luxury: it is survival.

    Founders Ayan and Ishwar set out to solve the three places modern engineering teams overspend: cloud infrastructure (AWS services, accounts, commitments), data platforms (warehouses, clusters, storage across Snowflake, Databricks, Redshift), and AI engineering (LLM tokens, models, providers, agents, GPU clusters, and AI seat licences).

    1. 01FinOps: Cloud Spend
    2. 02DataOps: Data Platforms
    3. 03AIOps: LLM & AI Spend

  3. 02 · The website

    A technical marketing surface engineered to turn skeptical engineering leaders into committed platform champions.

  4. Complete Quper cloud cost intelligence marketing website
    Complete Quper cloud cost intelligence

  5. Authoritative narrative from positioning to production

    Before enterprise buyers sign high-value annual contracts, the marketing surface must command immediate technical respect.

  6. 03 · Design system

    Designing over 500+ screens across a multi-tenant platform demands strict color discipline and an uncompromising component architecture.

    The core breakthrough in Quper's product design is the four-phase operating loop. Every pillar follows the exact same progression, and color strictly encodes the phase, not the pillar: 1.

  7. Quper unified scoped filters system with cloud and platform provider selectors
    Quper unified scoped filters system with
  8. Quper telemetry and spend overview graph showing anomalies, trendlines, and budget forecasts
    Quper telemetry and spend overview graph

  9. Design principles visible in the work

    Color discipline: no arbitrary hues per screen. The interface relies on obsidian neutral surfaces accented exclusively by the four phase tokens.

  10. 04 · The 3 products

    FinOps, DataOps, and AIOps: three enterprise disciplines unified in one cohesive platform shell.

    Quper's shell handles enterprise scale seamlessly: a top-level pillar switcher, a platform-aware switcher for DataOps, a phase-grouped sidebar, breadcrumbs, notifications, and instant switching between dark and light themes.

  11. Quper FinOps dashboard in dark theme showing AWS cloud spend overview, budget forecasts, and anomaly signals
    Quper FinOps dashboard in dark theme
  12. Quper FinOps dashboard in light theme showing cloud cost breakdown and allocation impact
    Quper FinOps dashboard in light theme
  13. Quper AIOps platform in dark theme showing monthly LLM spend by model, provider tokens, and GPU cluster workloads
    Quper AIOps platform in dark theme showing
  14. Quper AIOps platform in light theme showing AI seat licence utilization and telemetry queries
    Quper AIOps platform in light theme showing

  15. 05 · Vidura AI

    Vidura is an in-product AI assistant embedded directly into the top bar: answering questions grounded strictly in platform data.

  16. Quper Vidura AI expanded conversational workspace integrated into the telemetry canvas
    Quper Vidura AI expanded conversational
  17. Vidura AI model parameter selection and telemetry context configuration
    Vidura AI model parameter selection and
  18. Vidura AI answering cost anomaly questions with grounded calculations and one-click remediation
    Vidura AI answering cost anomaly questions

  19. 06 · Outcomes

    The power of zero handoff gap

    40%Average cloud waste reduction

    100%Visibility across AWS, Snowflake & Databricks

    Startup FoundrySelected accelerator program

    Strategy & Architecture

    Brand positioning, Unified 4-phase loop (Observe -> Detect -> Decide -> Optimise)

    Web Experience

    Complete marketing website, Interactive cost models

    Product UI / UX

    500+ screens across design iterations, FinOps, DataOps & AIOps suites

    Front-End Engineering

    Production Next.js, React & Tailwind, Auditable /data layer & validation script

    Designing and engineering over 500+ screens as a single designer-developer eliminated the traditional handoff friction.

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