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Bengaluru
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Payop website design · brand identity

Fintech170+ Countries23 / 27
Client
Payop
Category
Fintech · Merchant payments · Payment gateway
Scope
Website redesign, brand strategy, interactive 3D
Delivery
3 sprints, 23 pages

Payop moves payments across 170+ countries and 500+ local methods, but its old website hid that scale and speed, and buried visitors in technical tables.

We rebuilt the site as a modular system with bold type, interactive 3D and a page for each industry, so a startup and a multinational each find their own payment story fast.

A redesigned 23-page website, delivered in 3 sprints, that turns complex payment routing into a clear storefront for merchants of every size.

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  • The Payop homepage on a monitor: 'Global payments built for Gaming' with 3D pixel characters and portraitsThe Payop homepage on a monitor
  • 'A payment provider should work for your business. Not against it.' with floating cards listing common payment problems'A payment provider should work for your
  • Payop: A step-by-step flowA step-by-step flow
  • Payop: Before and afterBefore and after
  • The Payop homepage on a monitor: 'Global payments built for Gaming' with 3D pixel characters and portraitsThe Payop homepage on a monitor
  • 'A payment provider should work for your business. Not against it.' with floating cards listing common payment problems'A payment provider should work for your
  • A step-by-step flow: fill out a short pre-check form, then accept and settle in the currencies you needA step-by-step flow
  • Before and after: the blogBefore and after
  1. The Payop homepage on a monitor: 'Global payments built for Gaming' with 3D pixel characters and portraits
    The Payop homepage on a monitor
  2. 01 · The challenge

    A payment gateway's value is its reach, and the old Payop website hid almost all of it.

    Payop is a global payment platform with a unified API.

  3. 02 · Strategy

    A modular site, one page per kind of merchant

    We rebuilt the site from the ground up as a modular system: bold typography, interactive 3D visuals and a dedicated page for each industry, so a games studio, a marketplace and a travel brand each land on a story written for them.

    170+Countries served

    500+Local payment methods

    100+Currencies

    ConceptA payment toolkit built for your digital business

  4. 'A payment provider should work for your business. Not against it.' with floating cards listing common payment problems
    'A payment provider should work for your
  5. 03 · Website

    From a dense page to a clear one

    The homepage leads with the promise in big type and a playful 3D world, then walks through the platform: products, industries and the full toolkit from checkout to fraud protection.

  6. The Payop merchants page on a monitor: 'Payment toolkit built for your digital business'
    The Payop merchants page on a monitor
  7. The Payop navigation menu opening over the
  8. An industry page: 'Video Games' with a card about reduced chargebacks
    An industry page
  9. A tablet and phone on a blue field showing the Payop toolkit page
    A tablet and phone on a blue field showing
  10. A phone and tablet: 'Our own payment Method, built for speed and lower fees'
    A phone and tablet
  11. A step-by-step flow: fill out a short pre-check form, then accept and settle in the currencies you need
    A step-by-step flow
  12. A long services page showing the toolkit, products and fraud protection
    A long services page showing the toolkit
  13. 'Founded in 2016 as a Tech solution': a company timeline on a monitor
    'Founded in 2016 as a Tech solution'
  14. A team page: 'Top-tier Finance Players' with a profile card
    A team page
  15. 04 · Before and after

    The same pages, before and after

    The old site was dark, dense and generic. The new one is bright, human and easier to scan, with one idea per section.

  16. The previous Payop site: dark sections, tight text and small illustrations
    The previous Payop site
  17. Before and after: the homepage hero
    Before and after
  18. Before and after: the team page
    Before and after
  19. Before and after: the blog
    Before and after
  20. Before and after: the product page
    Before and after
  21. 05 · Brand

    Electric blue, playful 3D and clear type

    A saturated blue, soft cyan and violet lights and glossy 3D objects give a utility product some energy, while a clean type system keeps the information easy to read.

  22. Typography and colour palette: a headline style, body copy, blue, purple, cyan and green
    Typography and colour palette
  23. A set of line icons beside a 3D 'Gaming' illustration with a pixel character
    A set of line icons beside a 3D 'Gaming'
  24. Line icons and a 3D 'Gaming' illustration
  25. A phone showing 'Let's discuss your topic'
  26. A tablet on a plain background showing the payment toolkit page
    A tablet on a plain background showing the
  27. Desktop and mobile layouts: FAQ, blog and a 'Traditional Payments Suck' comparison
    Desktop and mobile layouts
  28. 06 · Process

    Researched first, built in 3 sprints

    We started by comparing the platform against six direct competitors, then mapped a 23-page site and delivered it in three focused sprints: discovery, design and development.

  29. 'Analyzed 6 direct competitors': a feature comparison table
    'Analyzed 6 direct competitors'
  30. 'Total development time 3 sprints': discovery, design and development steps
    'Total development time 3 sprints'
  31. 'Website has 23 unique pages': a sitemap from the homepage
    'Website has 23 unique pages'
  32. 07 · Impact & proof

    What this means if your product runs at global scale

    Scale is only a claim until people can see it.

  33. 08 · Deliverables

    Strategy

    Competitor analysis, Site map and page narrative

    Design

    Website redesign, Industry pages

    Visuals

    3D illustration, Icon set

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