
The Payop homepage on a monitor 01 · The challenge
A payment gateway's value is its reach, and the old Payop website hid almost all of it.
Payop is a global payment platform with a unified API.
02 · Strategy
A modular site, one page per kind of merchant
We rebuilt the site from the ground up as a modular system: bold typography, interactive 3D visuals and a dedicated page for each industry, so a games studio, a marketplace and a travel brand each land on a story written for them.
170+Countries served
500+Local payment methods
100+Currencies
ConceptA payment toolkit built for your digital business

'A payment provider should work for your 03 · Website
From a dense page to a clear one
The homepage leads with the promise in big type and a playful 3D world, then walks through the platform: products, industries and the full toolkit from checkout to fraud protection.

The Payop merchants page on a monitor The Payop navigation menu opening over the 
An industry page 
A tablet and phone on a blue field showing 
A phone and tablet 
A step-by-step flow 
A long services page showing the toolkit 
'Founded in 2016 as a Tech solution' 
A team page 04 · Before and after
The same pages, before and after
The old site was dark, dense and generic. The new one is bright, human and easier to scan, with one idea per section.

The previous Payop site 
Before and after 
Before and after 
Before and after 
Before and after 05 · Brand
Electric blue, playful 3D and clear type
A saturated blue, soft cyan and violet lights and glossy 3D objects give a utility product some energy, while a clean type system keeps the information easy to read.

Typography and colour palette 
A set of line icons beside a 3D 'Gaming' Line icons and a 3D 'Gaming' illustration A phone showing 'Let's discuss your topic' 
A tablet on a plain background showing the 
Desktop and mobile layouts 06 · Process
Researched first, built in 3 sprints
We started by comparing the platform against six direct competitors, then mapped a 23-page site and delivered it in three focused sprints: discovery, design and development.

'Analyzed 6 direct competitors' 
'Total development time 3 sprints' 
'Website has 23 unique pages' 07 · Impact & proof
What this means if your product runs at global scale
Scale is only a claim until people can see it.
08 · Deliverables
Strategy
Competitor analysis, Site map and page narrative
Design
Website redesign, Industry pages
Visuals
3D illustration, Icon set

























