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Rippl brand identity · product design

Creator economySeries A02 / 27
Client
Rippl, formerly ReDesyn
Category
Creator commerce · Shoppable content and merch
Scope
Brand identity, mobile app, website, motion
Market
India
Year
2025

ReDesyn was built for an earlier creator economy. The new Rippl had to work for creators, fans and shoppers at once, in a market where the feeds they live in are loud, fast and visual.

We led with the product: a mobile app built around how creators launch and run drops, a one-stroke identity made to be worn, and a campaign and motion system that behaves like a feed.

One brand that holds from app icon to billboard to beanie, across app, website, campaign and social, and a relationship that continued after launch.

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  • A chrome hand with rainbow nails holding the black Rippl app icon over green hills and a bright blue skyA chrome hand with rainbow nails holding
  • The Rippl website on a laptop among pink clouds and green hills: 'Internet's new way to find What's Next?' with a hand holding the appThe Rippl website on a laptop among pink
  • Three Rippl posters in a subway passage: 'It Starts With You', 'Put Your Taste On Payroll' and 'Gatekeeping Out, Earning In'Three Rippl posters in a subway passage
  • A collage of creators and 3D objects floating over an electric violet spiralA collage of creators and 3D objects
  • A chrome hand with rainbow nails holding the black Rippl app icon over green hills and a bright blue skyA chrome hand with rainbow nails holding
  • The Rippl website on a laptop among pink clouds and green hills: 'Internet's new way to find What's Next?' with a hand holding the appThe Rippl website on a laptop among pink
  • Three Rippl posters in a subway passage: 'It Starts With You', 'Put Your Taste On Payroll' and 'Gatekeeping Out, Earning In'Three Rippl posters in a subway passage
  • A collage of creators and 3D objects floating over an electric violet spiralA collage of creators and 3D objects
  1. A chrome hand with rainbow nails holding the black Rippl app icon over green hills and a bright blue sky
    A chrome hand with rainbow nails holding

  2. 01 · The challenge

    A creator brand has to earn its place in the same feed as the people it serves.

    Rippl, formerly ReDesyn, is where India's biggest creators launch and run merchandise drops at scale.

  3. The Rippl website on a laptop among pink clouds and green hills: 'Internet's new way to find What's Next?' with a hand holding the app
    The Rippl website on a laptop among pink

  4. 02 · Strategy

    Put the creator at the centre, not the checkout

    Merch only sells when it feels like the person behind it. Most platforms in this space do the opposite: a white storefront template, a product grid, the creator's name in a corner.

    Brand lineIt starts with you

    1. 01Creator first
    2. 02Made to be worn
    3. 03Loud on purpose

  5. 03 · Identity

    A mark drawn in one stroke

    The new symbol is a single looping line that forms the R, closer to a signature than a logo. A signature is personal, which is the point: the brand should read as a creator's own mark.

  6. The Rippl R symbol unwinding into a rainbow gradient spiral on black
    The Rippl R symbol unwinding into a rainbow
  7. An embroidered 'Rippl It Starts With You!' beanie beside the app icon on its construction grid
    An embroidered 'Rippl It Starts With You!'
  8. A man in a purple knit jumper holding a diamond-studded Rippl chain pendant, his hands covered in jewelled rings
    A man in a purple knit jumper holding a
  9. Rippl brand guidelines: logo mark, incorrect uses, gradients, colour combinations, core palette, typography, iconography and type hierarchy
    Rippl brand guidelines

  10. 04 · Campaign

    It Starts With You, everywhere

    We built the launch campaign around the brand line and the people it speaks to. Posters, billboards and building wraps put creators front and centre, and the app is never more than a glance away.

  11. A violet 'It Starts With You!' poster beside a photo of hands wearing Rippl rings against yellow
    A violet 'It Starts With You!' poster
  12. Three Rippl posters in a subway passage: 'It Starts With You', 'Put Your Taste On Payroll' and 'Gatekeeping Out, Earning In'
    Three Rippl posters in a subway passage
  13. A Rippl billboard on a train platform: 'Rippl It Starts With You!' with app store badges
    A Rippl billboard on a train platform
  14. A violet Rippl heart pendant beside a building wrap of the 'It Starts With You' campaign
    A violet Rippl heart pendant beside a

  15. A brand you can pick up

    The identity was designed for objects as well as screens.

  16. Rippl gift vouchers on pavement, a black 'It Starts With You' coffee cup, and an in-app ad: 'Shop what creators recommend'
    Rippl gift vouchers on pavement
  17. A 'Build Your Rippl Crew!' poster with two creators, next to a Rippl notebook on a café table
    A 'Build Your Rippl Crew!' poster with two
  18. A Rippl-branded café menu and a man covered in Rippl stickers holding a branded dessert cup
    A Rippl-branded café menu and a man covered

  19. 05 · Motion and social

    A brand that moves like a feed

    Rippl lives where its audience scrolls, so the identity had to work as motion and as templates, not just as a logo.

  20. A collage of creators and 3D objects floating over an electric violet spiral
    A collage of creators and 3D objects
  21. A Rippl launch announcement, 'Internet's New Way To Find What's Next?', beside the rippl.shop Instagram grid of violet, lime and black posts
    A Rippl launch announcement
  22. Three Rippl social posts on pink: 'Refer your friends & earn Rizz Points', 'We're hiring' and 'Download the app now'
    Three Rippl social posts on pink
  23. A set of Rippl web banners in black, violet and lilac with app store badges
    A set of Rippl web banners in black

  24. 06 · App and website

    Designed around how creators launch drops

    We led with the product. The app is built around the way creators actually work: set up a drop, share it with their audience and run it from their phone.

  25. A hand holding a phone showing the Rippl app: 'Discover what the world's been watching'
    A hand holding a phone showing the Rippl app
  26. Creator profile cards in the app over green hills, beside a Rippl tote bag with a QR code
    Creator profile cards in the app over green
  27. The Riva AI onboarding screen, 'Riva AI is building your MyRippl', beside a chrome Rippl wordmark
    The Riva AI onboarding screen
  28. A 'Trusted by thousands of creators' website section with creator testimonials and brand logos on shaped stickers
    A 'Trusted by thousands of creators'

  29. 07 · Impact & proof

    What this means if you're building for creators

    10K+Creators launching merch storefronts

    Series ABacked creator commerce platform

    10M+Combined fan community reach

    When your users are the brand, your own brand has to make room for them.

  30. 08 · Deliverables

    Brand

    Identity and symbol, Colour and type system

    Product and web

    Mobile app UX/UI, Creator drop flows

    Campaign and motion

    Launch campaign, Out-of-home, print and merchandise

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