Coris brand identity · website design

FintechLux & YC05 / 27

Client: Coris
Category: Fintech · AI merchant risk infrastructure
Scope: Website design, Webflow build, motion, positioning
Timeline: 6 weeks
Funding: $3.7M Seed (Lux Capital, Y Combinator)
Live site: coris.ai

Coris sells to cynical risk and payments leaders at banks, platforms and fintechs. An audience that scrutinizes a website for composure before reading a single word. The product had to feel calm, exact and bank-grade.

We structured the site around how a risk team actually works—from signal to action—turning dense merchant underwriting and dispute intelligence into clear, instant decisions with bespoke motion.

A site that matches the seriousness of $50B+ in monitored payments, an 80% drop in manual reviews, and backing from YC and Lux Capital. Delivered as an extensible Webflow system in 6 weeks.

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The Coris merchant risk intelligence
01 · The challenge
Risk leaders don't buy hype. They look for composure before they read a single sentence.
Selling to payments infrastructure and compliance executives is notoriously unforgiving. If a site looks too flashy, it feels reckless; if it looks like heritage enterprise software, it looks slow and outdated.
Merchant intelligence overview showing
02 · Strategy & architecture
Organizing the dense merchant risk stack
The Coris platform covers four critical phases of the merchant lifecycle: onboarding, underwriting, continuous transaction monitoring, and chargeback dispute resolution.
The signal-to-action workflow diagram
Transaction monitoring interface with live
Merchant onboarding verification screen
1. 01Instant Merchant KYB
2. 02Precision Underwriting
3. 03Continuous Monitoring
4. 04Dispute Autopilot
03 · Visual system & motion
A visual language of surgical restraint
We crafted a design language rooted in deep emerald teals, crisp monospace annotations, and high-contrast dark surfaces.
AI Underwriting engine interface showing
Risk tier breakdown and automated decision
Mobile responsive workflow cards and alert
Brand typography
04 · Engineering & scale
Built on Webflow for independent velocity
Enterprise software companies often become paralyzed by engineering backlogs when marketing wants to spin up a campaign or release an integration page. We built Coris on a modular Webflow architecture with custom code injections.
Developer API architecture and webhook
Dispute management dashboard and automated
Data analytics and merchant volume breakdown
Compliance and merchant verification
Platform reliability and bank-grade
Full desktop product suite and navigation
05 · Impact & proof
What this means if you sell high-stakes infrastructure
50B+Transaction volume monitored
1.5M+Merchants continuously vetted
80%Drop in manual risk reviews
“They got what we were building from day one.”
Vinodh Poyyapakkam, Co-Founder & CEO, Coris (ex-PayPal, WePay, eBay)
When your platform decides who gets paid and who gets blocked, credibility is the entire product.
06 · Deliverables
Strategy
Category positioning, Signal-to-action narrative
Design
Design system, Desktop & mobile layouts
Development
Webflow implementation, Custom interactions
Motion
Interface motion choreography, Interactive micro-animations