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Bengaluru
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Publion brand identity · website design

SoftwareScale-Up10 / 27
Client
Publion
Category
SaaS · Facebook publishing and page network operations
Scope
Brand identity, website design, development
Year
2026
Live site
publion.app

Publion is software for serious Facebook operators who run many pages across many accounts, and most tools in the space look built for casual posting. The brand had to show control at scale before anyone opened the product.

We drew a circular system mark for continuous publishing, paired an editorial display face with a clear interface face, and used dithered landscapes as quiet metaphors for oversight.

A brand, website and production build that say the same thing as the product: page networks organised, bulk publishing run with structure, and a clear view of what was scheduled, published or failed.

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  • Three Publion posters in a glass-fronted building at dusk: a dark one, a bright blue one with the logo, and a dark one with typeThree Publion posters in a glass-fronted
  • Four phone screens of the Publion site: the hero, a Facebook publishing section, a 50 to 100 pages section and the account-to-publishing flowFour phone screens of the Publion site
  • The Publion symbol and wordmark in brushed metal on a pale grey surfaceThe Publion symbol and wordmark in brushed
  • A dithered landscape of pink clouds over green mountainsA dithered landscape of pink clouds over
  • Three Publion posters in a glass-fronted building at dusk: a dark one, a bright blue one with the logo, and a dark one with typeThree Publion posters in a glass-fronted
  • Four phone screens of the Publion site: the hero, a Facebook publishing section, a 50 to 100 pages section and the account-to-publishing flowFour phone screens of the Publion site
  • The Publion symbol and wordmark in brushed metal on a pale grey surfaceThe Publion symbol and wordmark in brushed
  • A dithered landscape of pink clouds over green mountainsA dithered landscape of pink clouds over
  1. Three Publion posters in a glass-fronted building at dusk: a dark one, a bright blue one with the logo, and a dark one with type
    Three Publion posters in a glass-fronted

  2. 01 · The full site

    The Publion homepage, in motion

    Recorded on the live site: the homepage as a visitor sees it, from the headline to the landscape beneath it.

  3. The Publion homepage
  4. Four phone screens of the Publion site: the hero, a Facebook publishing section, a 50 to 100 pages section and the account-to-publishing flow
    Four phone screens of the Publion site

  5. 02 · The challenge

    Running fifty or a hundred Facebook pages is an operations job.

    Publion is for people who manage many pages across many accounts.

  6. 03 · Strategy

    Brand ideaStructure, control, clarity

    1. 01Structure
    2. 02Control
    3. 03Visibility

  7. 04 · Identity

    A circular mark for continuous flow

    The symbol is a circular system mark. It stands for continuous publishing flow, distribution across a network and workflows kept in sync across many pages.

  8. The Publion symbol and wordmark in brushed metal on a pale grey surface
    The Publion symbol and wordmark in brushed

  9. Editorial type for the brand, a clear one for the product

    Typography pairs OT Brut with Suisse Int'l. OT Brut gives headlines and key brand moments a distinctive editorial voice.

  10. A specimen of OT Brut, 'Aa', set over a dithered sky of clouds
    A specimen of OT Brut
  11. A specimen of Suisse Int'l, 'Aa', set over a dithered green hillside
    A specimen of Suisse Int'l

  12. 05 · Imagery

    Landscapes as quiet metaphors for oversight

    Software for operations tends to default to dashboards and stock UI. We chose calm landscapes instead. Each scene stands for an idea the product delivers: visibility, workflow control, approvals, publishing health, structure and operational oversight.

  13. A dithered landscape of pink clouds over green mountains
    A dithered landscape of pink clouds over
  14. A blue Publion ID card on a lanyard turning

  15. 06 · In the world

    Built for scale, not casual posting

    The system carries off the screen too: billboards and building posters, and the things a team carries and wears.

  16. A blue Publion billboard on a building: 'Run large Facebook page networks with control'
    A blue Publion billboard on a building
  17. A hand sliding a blue Publion business card out of a dark jacket pocket
    A hand sliding a blue Publion business card
  18. A blue Publion ID card holder on a lanyard: 'Built for scale, not casual posting.'
    A blue Publion ID card holder on a lanyard
  19. A blue Publion business card on a concrete surface in a beam of light
    A blue Publion business card on a concrete
  20. A Facebook-style post on a pane of glass
  21. A hand holding a blue Publion tote bag against a blue sky
    A hand holding a blue Publion tote bag
  22. A roll of Publion stickers in black, blue, yellow and coral
    A roll of Publion stickers in black
  23. A phone on a dark surface showing the Publion site menu over a landscape
    A phone on a dark surface showing the
  24. A grey waterproof jacket beaded with rain and the Publion logo on the chest
    A grey waterproof jacket beaded with rain

  25. 07 · Impact & proof

    What this means if you sell software to operators

    1,000sPages automated in single publishing networks

    10M+Monthly post impressions handled without delay

    100%Zero-latency automated post scheduling

    When your buyers run operations at scale, your brand has to feel as dependable as your product.

  26. 08 · Deliverables

    Brand

    Logo and circular symbol, Typography system

    Website

    Site design, Mobile layouts

    Development

    Front-end build, Responsive implementation

    Applications

    Billboards and posters, Stationery and ID

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