The Unraven wordmark in white over a dark 01 · The challenge
A product that holds your most sensitive information has to feel calm before it asks for trust.
Unraven helps small teams manage passwords, API keys and other shared credentials: storage, sharing, access controls and activity records in one product. Teams get a practical way to manage sensitive information without a long setup.
02 · Strategy
Brand ideaThe keeper of every key.
The name and the idea work together: a raven is watchful and clever, and to unravel is to untangle. Together they describe a product that keeps your keys in order and your access clear.
03 · Identity
A name, a mark and a quiet palette
The mark is a single, confident shape in sage green that holds up on glass, on a browser tab and in a dock.
A hand holding a transparent card with the 
The Unraven mark in a browser tab bar 
The Unraven app icon in a dock beside other 
A dark business card with the Unraven mark 04 · In the world
A brand that reads from the street
Out-of-home applications set the tone: dark, quiet and confident, with plain lines that say what the product does. A security product that whispers is more believable than one that shouts.
A wide dark screen in a car park reading 
Two night posters reading 'The keeper of 05 · In the product
The brand carried into the interface
The same palette and calm run through the product interface, so the first login feels like the same place as the first poster.
The Unraven projects table with a mossy 
A list of workspaces with permission chips 
A secrets editor with a masked private key 
The Unraven welcome screen 
A tablet showing 'How are you going to use 06 · Impact & proof
What this means if your product guards something important
0Plaintext secrets exposed across vaults
100%End-to-end cryptographic key verification
3 weeksFull naming, brand identity and vault UI delivery
Trust is felt before it is read. Unraven shows how we brand a security tool: a simple mark, a calm world and a line that says what the product does.
07 · Deliverables
Naming
Name, Tagline: shared secrets, clear control
Identity
Mark and wordmark, Colour and imagery
Applied
Out-of-home posters, Product interface styling
Shortcuts
- WWork
- CContact
- TLight or dark
- 8Random featured project
- ?This sheet
