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Parloa brand identity · website design

Enterprise AI$66M Series B26 / 27
Client
Parloa
Category
Enterprise AI · Customer service agents
Scope
Brand strategy, identity, digital, campaign, launch
Launch
WAVE, September 2025
Live site
parloa.com

Every competitor in enterprise AI sells the novelty of talking to a machine. Parloa needed a brand that would outlast the novelty and still put people first.

We moved the story from the technology to what it enables, relationships that deepen over time, and built a system of overlapping lenses, a new mark and a display face that un-blurs.

A brand that works across campaign, product and people, shown in full for the first time at Parloa's WAVE conference in Berlin in September 2025.

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  • A close-up of a smiling eye behind the white Parloa wordmark, with a prismatic lens flareA close-up of a smiling eye behind the
  • 'We exist to build the most meaningful relationships between companies and their customers' over dark lenses with a rainbow flare'We exist to build the most meaningful
  • Parloa: Two bus-shelter postersTwo bus-shelter posters
  • A WAVE 2025 billboard on a brick wall: 'You arrived and so has the future of CX'A WAVE 2025 billboard on a brick wall
  • A close-up of a smiling eye behind the white Parloa wordmark, with a prismatic lens flareA close-up of a smiling eye behind the
  • 'We exist to build the most meaningful relationships between companies and their customers' over dark lenses with a rainbow flare'We exist to build the most meaningful
  • Two bus-shelter posters: 'Build customer relationships that deepen over time' and 'Agentic AI that turns conversation into lasting loyalty'Two bus-shelter posters
  • A WAVE 2025 billboard on a brick wall: 'You arrived and so has the future of CX'A WAVE 2025 billboard on a brick wall
  1. A close-up of a smiling eye behind the white Parloa wordmark, with a prismatic lens flare
    A close-up of a smiling eye behind the

  2. 01 · The challenge

    When the technology is the same for everyone, the brand is the only thing left to make a company memorable.

    The foundations of generative AI have moved quickly, and the infrastructure underneath is strong. Now the application layer is catching fire, as companies race to turn that infrastructure into value for enterprises.

  3. 02 · Strategy

    From what the technology does to what it makes possible

    We shifted the focus from the technology to its result: meaningful relationships between companies and their customers that deepen over time.

    Brand ideaEmpathy as an interface.

  4. 'We exist to build the most meaningful relationships between companies and their customers' over dark lenses with a rainbow flare
    'We exist to build the most meaningful
  5. A dark poster reading 'Empathy as an interface' over overlapping lenses
    A dark poster reading 'Empathy as an
  6. A portrait of a person with curly hair framed by an overlapping lens shape
    A portrait of a person with curly hair

  7. 03 · Identity

    Lenses for memory, emotion and meaning

    The core of the identity is a set of overlapping ellipses: lenses through which memory, emotion and meaning converge. In monochrome they become a data layer for technical diagramming.

  8. A chrome Parloa wordmark spinning in 3D on

  9. A typeface that un-blurs

    For display type we chose Exposure by 205TF: its name nods to light, and its letterforms seem to come into focus, as if surfacing from memory.

  10. 04 · Campaign

    Built to be switched on at once

    The system was designed so Parloa's teams could launch strong, evocative campaigns straight away.

  11. A city billboard: a man on a call, with 'Transform customer interactions into high-value relationships'
    A city billboard
  12. Two bus-shelter posters: 'Build customer relationships that deepen over time' and 'Agentic AI that turns conversation into lasting loyalty'
    Two bus-shelter posters
  13. A billboard on a brick wall: a woman on a call beside 'Advanced AI for deeper customer relationships'
    A billboard on a brick wall

  14. 05 · Product

    The system, applied to every interface

    We carried the brand into the digital interfaces, with a focus on the website, product marketing modules and the Agent Management Platform.

  15. A hand holding a phone with the Parloa site: 'Automate your customer service with AI Agents'
    A hand holding a phone with the Parloa site
  16. A grid of agent cards on pale blue: routing, address change, order status and appointment setting
    A grid of agent cards on pale blue
  17. The Parloa insights dashboard: customer satisfaction, agent accuracy and performance charts
    The Parloa insights dashboard

  18. 06 · Launch

    WAVE: the first full expression

    A brand like this has three audiences inside and out: the thinkers who define the company's edge, the employees shaping the frontier of AI interaction, and the customers and talent who need proof of ambition.

  19. A WAVE 2025 billboard on a brick wall: 'You arrived and so has the future of CX'
    A WAVE 2025 billboard on a brick wall
  20. The WAVE stage: a speaker beneath an orange screen reading 'Everything we've announced this morning exists because of you'
    The WAVE stage
  21. A presenter on stage in front of a screen showing '80%' for AI agents in customer service
    A presenter on stage in front of a screen
  22. A speaker in an orange sweater against a pale blue background
    A speaker in an orange sweater against a
  23. A speaker on the WAVE stage introducing Nora, a travel assistant, to the audience
    A speaker on the WAVE stage introducing Nora
  24. A conference badge for a Parloa speaker with a prismatic portrait
    A conference badge for a Parloa speaker
  25. Attendees at the WAVE event, mingling and registering
    Attendees at the WAVE event
  26. The Parloa wordmark over a smiling eye with a prismatic flare
    The Parloa wordmark over a smiling eye with

  27. 07 · Impact & proof

    What this means if you're building in AI

    66MSeries B funding led by Altimeter Capital

    80%Resolution rate of enterprise customer queries by AI agents

    100M+Conversations handled across global enterprise clients

    Technology is easy to copy and relationships are not.

  28. 08 · Deliverables

    Strategy

    Positioning, Brand idea

    Identity

    Overlapping-lens system, New mark

    Digital

    Website and product marketing, Agent Management Platform

    Launch

    WAVE concepts, Campaign and out-of-home

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