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Demostack brand identity · website design

SaaS$40M Series B07 / 27
Client
Demostack
Category
B2B SaaS · Sales enablement & demo platforms
Scope
Brand strategy, visual identity, website design, illustration
Timeline
7 weeks
Live site
demostack.com

Product demos historically relied on brittle screen captures and static tours. Demostack invented software that clones an entire app into an interactive sandbox, but the brand looked too technical and rational to capture the imagination of sales leaders.

We humanized the demo. We created a brand centered on the sales storyteller—using illustrated human hands, cursive accents, physical collateral, and high-energy website motion.

A brand and digital flagship that positioned Demostack as the undisputed pioneer of 'product storytelling', attracting enterprise revenue teams worldwide.

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  • Demostack website hero showcasing 'Our Beliefs: Product Storytelling'Demostack website hero showcasing 'Our
  • Demostack brand on a massive conference stage screenDemostack brand on a massive conference
  • Demostack Out of Home city poster campaignDemostack Out of Home city poster campaign
  • Multi-panel street billboards introducing product storytellingMulti-panel street billboards introducing
  • Demostack website hero showcasing 'Our Beliefs: Product Storytelling'Demostack website hero showcasing 'Our
  • Demostack brand on a massive conference stage screenDemostack brand on a massive conference
  • Demostack Out of Home city poster campaignDemostack Out of Home city poster campaign
  • Multi-panel street billboards introducing product storytellingMulti-panel street billboards introducing
  1. Demostack website hero showcasing 'Our Beliefs: Product Storytelling'
    Demostack website hero showcasing 'Our
  2. 01 · The challenge

    Linear product tours are dead. Sales reps needed a way to tell stories, not click through feature checklists.

    Every enterprise sales leader knows the terror of a live demo crashing mid-pitch because of unstable staging data or third-party API lag.

  3. Demostack brand on a massive conference stage screen
    Demostack brand on a massive conference
  4. 02 · The human-centric visual identity

    Illustrated hands and tactile human interactions

    We asked a fundamental question: what is the emotional core of a demo? It isn't the software; it's the human connection between the storyteller and the audience.

  5. The tactile hands illustration system demonstrating product interactions
    The tactile hands illustration system
  6. Demostack Out of Home city poster campaign
    Demostack Out of Home city poster campaign
  7. Multi-panel street billboards introducing product storytelling
    Multi-panel street billboards introducing
  8. 03 · Digital experience & brand in the wild

    A digital experience that practices what it preaches

    The Demostack website was architected to be its own best use-case. Rather than passive reading, visitors interact directly with simulated demo controls, adjusting industry templates and testing personalized data fields right on the landing page.

  9. Demostack interactive product UI elements and sandbox controls
    Demostack interactive product UI elements
  10. Massive urban billboard campaign showcasing 'The Storyteller'
    Massive urban billboard campaign showcasing
  11. Social campaign graphics and launch creative
    Social campaign graphics and launch creative
  12. Physical branded furniture and office interior environment
    Physical branded furniture and office
  13. Demostack brand merchandise and conference collateral
    Demostack brand merchandise and conference
  14. 04 · Impact & category creation

    What happens when you bring genuine emotion to B2B SaaS

    10xIncrease in buyer engagement vs static tours

    5 minsTo clone and customize an enterprise demo

    100+Global enterprise revenue teams onboarded

    Brand Strategy

    Category definition, Storyteller positioning

    Visual Identity

    Wordmark & cursive accents, Hand illustration system

    Digital

    Interactive website design, Interactive demo simulator

    Physical & OOH

    Multi-panel city billboards, Conference stage screens

    Enterprise software doesn't have to be dry, grey, or clinical.

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