Embossed organic forms on a near-black 01 · The full site
The OpenCoreOS website, top to bottom
Recorded in the browser: the whole site in one scroll, from the first headline to the last, exactly as a CIO meets it.
A scroll through the OpenCoreOS website in 02 · The challenge
The world's biggest banks run on core systems that were never designed for real-time banking.
A bank's core is the system everything else depends on: accounts, balances, payments, the ledger. Replacing it is a decision a CIO makes once in a career, and the cost of getting it wrong is public.
03 · Strategy
Speak to the head and the heart of a CIO
A CIO at a tier 1 bank needs two things at once: proof that the platform will not fail, and a reason to believe the future is worth the risk.
ConceptUnthinkable. Unbreakable.
- 01Unthinkable
- 02Unbreakable
- 03Their language
Embossed organic forms unfold from a single 04 · Identity
An identity drawn from growth, not from the category
If every competitor looks like a bank, the way to look like the future is to stop looking like a bank.
Black and white sketches of organic 
An animated pattern of translucent organic 
The OpenCoreOS symbol broken down into its 
The OpenCoreOS symbol drawn on its 
A grid of white symbol variations on black 
The OpenCoreOS wordmark 05 · Brand system
Stripped back, with orange where it counts
The system is built on restraint. Layouts stay open so content can breathe, and the whole brand carries a sense of lightness that enterprise software rarely allows itself.
Brand guidelines 
A grid of brand guideline pages 
The colour scale 
A technical diagram 06 · Website
A website with light and shade, and nothing boxed in
The website is the first place a CIO meets the brand, so it carries the whole idea.
The OpenCoreOS navigation bar on a dark The headline 'Unthinkable 
The OpenCoreOS product on a large display 
A comparison table of OpenCoreOS against 
A dark prompt field reading 'Help me set up 
A hand holding a phone showing OpenCoreOS 07 · In the world
From the conference stage to a keycard
A brand for this audience lives in rooms as much as on screens. We built the toolkit to hold up wherever people meet OpenCoreOS: on stage, on the street, on paper and on what they wear.
An audience watching a wide screen of the 
A dark billboard in a steel lobby 
Three posters in a steel frame 
A row of OpenCoreOS print covers 
A clear keycard holder on a lanyard with 
A person in a stone-coloured OpenCoreOS cap 
Two business cards 
A person in a white OpenCoreOS T-shirt seen 
An invoice in white type on near-black 
A portrait of a smiling man in a navy 
A phone angled in the dark showing the 08 · Impact & proof
What this means if you sell trust to the biggest institutions
72MCore banking platform tier-1 institutional backing
99.999%Platform uptime for mission-critical core ledger
<5msReal-time ledger transaction latency
When your buyers are cautious and your category looks identical, belief comes from looking unlike everyone else and sounding like you have done this before.
09 · Deliverables
Strategy
Audience and positioning, 'Unthinkable. Unbreakable.' concept
Identity
Symbol and wordmark, The Visions pattern family
System
Pebble and Monarch colour scales, Typography and layout principles
Digital and print
Website design, Product and module screens
Shortcuts
- WWork
- CContact
- TLight or dark
- 8Random featured project
- ?This sheet
